Job Details

Digital Marketing Specialist - Malvern, PA, 19355

We are seeking a highly motivated Digital Marketing Specialist to join our team in the Medical Technology sector. This role is pivotal in ensuring the seamless coordination and timely launch of our digital marketing initiatives and campaigns. As an integral part of our Digital Marketing team, you will play a crucial role in project management, inquiry management, and a broad range of digital marketing activities including campaign planning and execution, email marketing, social media, marketing technology, and analytics.

A successful candidate must demonstrate excellent operational and project management skills, communication and writing skills, resourcefulness, passion, and the ability to work effectively within a matrixed organization.

Responsibilities

1. Project Management Leadership: Lead project management efforts by developing project plans with key milestones, deliverables, and timelines. Proactively identify and resolve potential bottlenecks, maintaining open communication with all stakeholders to ensure transparency and alignment.
2. Campaign Coordination: Collaborate with the Marketing Communications team to implement digital marketing strategies across channels such as social media, email, and SEO.
3. Digital Tool Management: Manage operational tools like Smartsheet, Bynder, Campaign Cockpit, Release Tool, and Percolate for project creation, tracking, approvals, and reporting.
4. Customer Inquiry Management: Handle inbound inquiries, ensuring timely triage of customer requests.
5. Team Support: Support a team of 6 professionals in achieving digital marketing goals.

Requirements

• Recently graduated or pursuing a Bachelor's degree in Communications, Marketing, or a related field.
• 1-2 years of relevant experience in B2B Marketing and/or Communications, such as working student or student assistant roles.
• Self-motivated with excellent time-management and communication skills.

Additional Information

• Seniority level: Associate
• Employment type: Full-time
• Job function: Administrative
• Industry: Professional Training and Coaching